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Abour cereal bar

Date: 2019-07-15

The cereals bar is a sheet and stick-shaped product made of high-viscosity syrup, which is mainly composed of cereals such as oats, rice and corn. In addition to the main raw materials, the nuts and dried fruits are added to the products. Accessories such as candy and chocolate.


Relevant information shows that the use of cereal bars for breakfast is beneficial to people's physical and mental health, not only can reduce anxiety, make the mood more pleasant, and enhance memory.


Cereal bars have a long history of development abroad. It was once a common breakfast food in Europe and the United States. Because of its sweet taste, crispy taste and convenient carrying, it has been favored by many people and still occupies a large part of the food market. Although cereal rod products are very mature in foreign countries, they have only entered the Chinese market in recent years.


At present, domestically marketed cereal bar products are mostly imported from abroad, and there are few types of products. The product types and tastes are always single, generally in a single layer form, that is, the flavor coating is added by surface decoration, bottom support or whole package. Such as chocolate coating, butter-condensed milk coating and so on.


However, with the improvement of people's living standards, consumers' awareness of dietary health has been continuously enhanced, and the positioning of cereal bars has gradually changed from breakfast foods to snack foods. It is difficult to meet consumers' demand for healthy and leisure diets.

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